Putting together a physical portfolio can be a great way to market your small business, whether it’s an offline or online venture. The oft-overlooked folder stuffed with goodies can be just the trick for getting exposure with new potential clients, network easily with other small businesses and possibly increase sales as a result.
A portfolio folder is containing your business profile information, and you leave it with potential customers to browse through. It holds contact information, samples and anything that helps introduce you and your business to people.
A portfolio folder is a great marketing tool, no matter how small your business. It gives people something tangible and helps them learn who you are, what you offer and how you can help them. That folder makes you look good, gathering all your information attractively together in one handy place.
Why Portfolio Folders Work
People like to have their senses stimulated during the shopping experience. Stores play music, they let us pick up and touch items on shelves, and some places even light candles for olfactory stimulation, too.
In fact, human beings crave as much sensory information as we can get – and the more we get, the more we’re likely to buy. A portfolio folder lets people have that sensory experience with you and your business. They can feel and touch what you’ve given them, and they can listen and talk with you.
Portfolio folders also work because they’re not as easy to throw away as a brochure or flier. People tend to keep portfolio folders for a period or even file them for reference later.
Lastly, this marketing tool engages people easily. People open the folder, look inside, leaf through the sheets, touch the card… They take in plenty of information about your business and their interest is held longer than just a glance at a flier.