You spend a lot of time building your business brand. You’ve joined numerous LinkedIn groups and participate in group discussions. You have a blog on your company site, post regularly and share your content through various social channels. You want better brand visibility and recognition, because you know it’s important and necessary, and you work hard to make sure it happens.
But, what about your internal business brand? What do your building’s lobby, hallways, offices and conference rooms look like? Are you taking the time and effort to brand your building like you do promoting your business brand to the outside world?
Importance of Internal Designs
Your internal office space is a powerful communicator. When design and decor are done right, your building clearly communicates your brand’s identity to your most valuable asset, your employees, as well as partners and clients who enter your building.
The key messaging through your internal designs should display your corporate vision, mission and values. It should inform, delight and motivate every employee. It should be well-designed with a clear message that reflects your brand, and above all, your internal designs need to create a deeply engaging experience for everyone who walks through your doors.
Besides what your office interiors should do, here are some things a well-designed and engaging interiors will do for your company:
- Better connect staff across all levels
- Improve communication and advocacy
- Boost employee morale
- Increase participation
- Energize staff
- Help with employee recruitment and retention
- Unify company culture
- Create a physical and sensory relationship with your internal audience
- Differentiate yourself from your competitors
- Strengthen brand recognition.
Internal Graphics You Should Use
First and foremost, the types of internal graphics you need to use are images. Don’t believe us? Check out these stats:
- Studies have proven that people only remember 10 percent of what they hear and 20 percent of what they read, but approximately 80 percent of people remember things they see.
- 90 percent of what our brains absorb is visual information.
- People process visuals 60,000 times faster than they do text.
OK, now that we have down that visuals are where it’s at, what kind of visuals do you use?
Brand your corporate environment with wall graphics and murals. These signage types are both attractive and affordable. Whether you want vinyl wall art in your break rooms, custom wallpaper for your conference rooms or custom commercial wall graphics for your hallways, every option brings color and adds life to your walls while strengthening your brand. Stick to the walls so you can stick to people’s minds!
Aside from your walls, liven up those windows of yours with window graphics. The best internal-facing materials are clear and perforated decals, static clings and visual magnetic graphics. Decals are a strong, long-lasting signage type, while static clings and visual magnetic materials are more versatile and easy to reposition.
And don’t forget about indoor banners. From smaller, temporary banners to large, long-term ones, full-color banners announce your message with enthusiasm! Use them to announce new product rollouts, a company party or whatever statement you need to make.
Your outside target audience deserves your time and attention, but so does your internal audience. Create an aesthetically pleasing, experiential interior so your employees, partners and clients will take the time to better appreciate and engage with your brand.
If you’re looking to reinforce your brand through your office interiors, then let Wild FX Signage & Print help you with the right branded graphics!