1. Create a visually appealing and relevant design

Should be easy to remember with recognisable colours. It is critical that your contact information and logo are prominently displayed alongside call to action icons to encourage customers to visit your social media pages and website.

2. Mix readability, impact and relevance

Logos should follow these 3 rules:

1. Easy to read
2. Memorable
3. Linked to brand

The best logos are ones that tell you something about the company simply by looking. Are they tech-savvy, forward-thinking, traditional, inspirational…? Colour, material and symbols contribute to making a statement.

3. Optimise the design for multiple purposes

While you work on your online presence, your offline presence should still be a part of your marketing strategy. This is why many businesses that provide printing services are still booming today.

When you design a logo, make sure that it’s optimised for all kinds of purposes. For example, if you have a food-related business, you’d need to print your logo on packaging, flyers, tissues, cups, etc. When designing a logo, make sure that you can apply them to the items you plan to use. For example, if your logo is pure white, putting it on while tissues won’t be great if you don’t have an alternative logo design with inverted colours. Always think of what’s best for your brand and use colours that will make you memorable.

4. Create a simple prototype first and add to it gradually 

Come up with a simple logo design that makes sense for the business because it is cheap and easy to print. WILD FX Signage & Print allows less changeability, but it should be flexible enough for minor changes and only a few elements. This way, you can print more logos at a low cost and distribute them around to boost the brand’s offline presence.

Before creating the logo, first, make a black and white logo draft to perfect its shapes; it’s hard to see errors and small off-elements with colours. In addition, a perfect draft allows you to have different logos for flyers and newspapers rather than spend on colour graphics.

5. Put more emphasis on offline marketing

If your online presence is the only way in which you can get your logo across to people, that can be a problem. Therefore, brands must take it into account and develop an offline marketing strategy that will take their logo to their target audience even without the help of the internet. One of the best ways to do so is by creating an entire line of merchandise and goodies with the print of your brand on them.

6. Make your logo the identity of your brand

Make your logo prominent on your flyers, brochures, letterhead and other marketing materials. When you’re a startup that still needs easier brand recognition, your design will be your identity in a sea of too many brands competing for audience attention.

7. Cut down on fine elements and details

A lot of businesses that use their logos on outdoor signage. Most outdoor signage is being seen by pedestrians and drivers – people on the move – which means your logo needs to be immediately understandable. Even if your logo is the right size to be seen at a glance, the scale of its individual elements might be too small. Including too many elements or too many details within elements is where a lot of companies run into issues with their outdoor signage.

For a logo that works well on outdoor signage, you need to get down to the basics. Only choose a few elements to incorporate and ensure those elements are bigger and bolder than you think they need to be. This will make it a lot easier for people to actually read and remember your brand’s name. Once you nail that part, you’ll be able to gain the foot traffic your sign is supposed to attract.

8. Have a holistic approach to your logo

Don’t just think about offline but think about the system you’re trying to create and how it relates back to the brand strategy and your customers.

9. Consider the right placement

For your offline presence, make sure that the logo is strategically placed to be highly visible outside as well as inside your facility.

Also, think in terms of where the person will likely be when they see the logo, such as on-foot or driving by. This may change your optimal logo sign placement.

Let’s Sum It All Up

As you can see, logo design is a long-term and evolving process with lots of nuances to consider. When it comes to an appealing and professional design, colour, shape and font choice are not enough. Various other factors play a role including placement, usage, scalability, readability and more. Keep your brand’s identity as the focal point, so you can balance out the finer details of your logo design.

The post First-Hand Logo Tips appeared first on Wild FX Signage & Print.

A company logo means a whole lot more: it represents not only the company’s ideology but can also be a symbol of the strength of a company’s branding. To a graphic designer, the challenge lies in producing a logo that expresses this. Statistics show that the logo design of 94% of the world’s most famous brands do not indicate what product they are actually selling. What that tells us is that a company does not have to rely on the product they are selling, but have used their name to create a reliable brand, and a brand that is consistent with its products gains a good reputation. Logos fall into three different categories: iconic, illustrative and typographic.

Iconic logo’s feature both wording and a picture, while typographic designs use only words and are favoured by more traditional or conservative companies. Illustrative logo’s are created by using only a picture or graphics ,so need to be extremely clear and are also one of the hardest types of logos to get right.

There are a few general rules to remember when designing a company logo.

• Make sure the lettering and typeface are clear and easy distinguished.
• Keep the design simple but memorable. Unique designs can be effective if they aren’t too complex.
• A logo must suit the company. It should be able to grow with the company, so that in 50 years’ time the logo is still appropriate.
• It must be able to be applied to a wide range of mediums.
• Keep the logo colour limited. Logos with too much colour only make the designs too busy, which leads to confusion.
• Never use clip-art or base logo’s on existing designs. Apart from this being illegal, it conveys poor work ethics.
• Ensure the finished product is balanced. This means that it has a good combination of graphics or wording with good contrasting colours.

It is important that you do a bit of research before starting the design. Look at competitors from the same field and work out what makes their logo so effective. By comparing the different logos, you can be sure to design a logo that is unique to the field – which is a sure way to stand out from the crowd. If possible, find a symbol that represents the company on another level. The Nike ‘swoosh’ symbol is a perfect example – apart from being a simple and memorable design, it also has mythological ties as it was created to reflect the wing of Victory, the Greek Goddess. Never incorporate a by-line within the logo, and try to avoid using big words.

Interestingly enough, over 52% of the world’s most recognisable logos use 6 letters or less in their design, while a further 62% of these restrict the design to one word only. Another interesting fact is that 52% of top recognised brands use a solid background, while 40% use blue as the dominant colour. But the most important thing to remember is to make sure the logo suits the company it is designed for.

Is it time to print your logo on some signage? Contact Wild FX Signage & Print today.

The post Company Logo: The Do’s and Don’ts appeared first on Wild FX Signage & Print.

Effective marketing is a game-changer for businesses nowadays, it is not enough to just provide quality products or services as most businesses operate in a competitive market. You need to tell your consumers why they should choose you and what you can provide for them.

Print marketing is an effective and engaging communication tool that plays an incredibly strong role for both businesses and consumers. The significance of having a well-recognised brand and good print marketing can dramatically increase sales, grow businesses and engage potential customers. Having something tangible can help sell your products or services and creates customer interaction and engagement. The fact is most businesses want to make money and marketing yourself is an essential channel to reach that end goal.

1. Business Cards

Business Cards are an obvious one as they display basic information about a company or individual. This often includes the name, phone number, title or company, website, tagline, and social media handles. You can hand out Business Cards anywhere including networking events, trade shows, meetings, and conferences. You should also place them on your desk or reception area so visitors can easily take a card for reference later. Being prepared with personalised Business Cards adds some legitimacy and professionalism to your business.

2. Brochures

Brochures are an integral part of your branding process and identity. They are a vital communication piece about your products and services that a potential customer can take with them. It keeps the face of your business/brand in their hands as well as their heads, reminding them of your services. Brochures are often folded into a pamphlet or leaflet for easy storage and transportation. They usually contain images, text, and various design elements to show your brand’s look while offering detailed advertising information. Brochures are easy to hand out and are great for people passing by who could be potential customers. Brochures are so versatile and can be mailed, included in packaged orders, or you hand just them out at meetings and events.

3. Banners

Banners are perfect for advertising your event, products or brand right where the action happens. With eye-catching designs, they effectively broadcast your message notifying consumers of a sale, special, or promotion. Banners are very versatile and can be used anywhere in your desired place for effective marketing. They can be easily folded and packed into your suitcase making them an ideal travel companion! In addition to getting people’s attention and sharing information about an event or promotion, Banners can help to grow brand awareness. If people constantly walk or drive past your banner they are likely to take notice and become familiar and remember your brand.

4. A-frames

Businesses should definitely take advantage of passing foot traffic by using signage such as our A-frames. Our A-frames allow you to change your message as many times as you like or need. Many businesses are frequently changing information about services or products, this type of signage is certainly a great investment. When placed strategically with eye-catching designs, they effectively broadcast your message notifying consumers of a sale, special, or promotion that will surely make an impression and draw in customers.

5. Custom Stickers

Let’s face it, the fact is that people just really like stickers, and if your stickers are creative and attractive enough, then they’ll be sticking them on anything and everything. Sticker marketing commands the viewer’s attention and can be placed virtually anywhere including walls, windows, cars, computers, backpacks, sidewalks, doors and machinery making it a powerful, low-cost marketing tool. When you apply a promotional sticker on something you’re essentially endorsing that brand. In other words, anyone who sees the sticker will see it as a personal recommendation, turning the sticker into a form of word-of-mouth marketing.

Looking to get some printing or signage done for your business? Contact Wild FX Signage & Print today.

The post 5 Must Have Marketing Items For Your New Business! appeared first on Wild FX Signage & Print.

Countless hours of brain storming and a few heated discussions, we are thrilled to present our new logo!

We feel this new and much more modern design is the perfect reflection of our brand, services and team.

Our original logo was unnecessarily complex, outdated (RIP gradients) and didn’t send the most cohesive message about what it is that we do and where our values lay.

We believe one of the best parts of dealing with WILD FX is, quite simply, the simplicity that we offer. If you want to call us, have a chat and place your order, you can. If you need us to come and measure your new office to give you a quote, we can. We’ll also respond to your email order, every time, as soon as we can.

We knew that redesigning our logo was the perfect opportunity to capture some of this simplicity and package it into a clean, easy to read, 2 colour layout – with a bit of flair.

When it comes to the 5 services we offer (don’t forget we do apparel and promotional products!) we know our stuff and we endeavor to give the best service and finished product we can, every time.

When you see our logo remember we are but a humble design, print and signage business trying our hardest, so make sure you read our name with impact – WILD FX.

There is a full stop on the end after all.

The post Have you noticed the Wild FX Signage And Print LOGO? appeared first on Wild FX Signage & Print.