So you have a business and a brand…NOW WHAT? We have put together some of our MUST HAVE marketing items that every business needs to establish their brand identity and to market themselves professionally and successfully.

Effective marketing is a game-changer for businesses nowadays, it is not enough to just provide quality products or services as most businesses operate in a competitive market. You need to tell your consumers why they should choose you and what you can provide for them.

Print marketing is an effective and engaging communication tool that plays an incredibly strong role for both businesses and consumers. The significance of having a well-recognised brand and good print marketing can dramatically increase sales, grow businesses and engage potential customers. Having something tangible can help sell your products or services and creates customer interaction and engagement. The fact is most businesses want to make money and marketing yourself is an essential channel to reach that end goal.

1. Business Cards

Business Cards are an obvious one as they display basic information about a company or individual. This often includes the name, phone number, title or company, website, tagline, and social media handles. You can hand out Business Cards anywhere including networking events, trade shows, meetings, and conferences. You should also place them on your desk or reception area so visitors can easily take a card for reference later. Being prepared with personalised Business Cards adds some legitimacy and professionalism to your business.

2. Brochures

Brochures are an integral part of your branding process and identity. They are a vital communication piece about your products and services that a potential customer can take with them. It keeps the face of your business/brand in their hands as well as their heads, reminding them of your services. Brochures are often folded into a pamphlet or leaflet for easy storage and transportation. They usually contain images, text, and various design elements to show your brand’s look while offering detailed advertising information. Brochures are easy to hand out and are great for people passing by who could be potential customers. Brochures are so versatile and can be mailed, included in packaged orders, or you hand just them out at meetings and events.

3. Banners

Banners are perfect for advertising your event, products or brand right where the action happens. With eye-catching designs, they effectively broadcast your message notifying consumers of a sale, special, or promotion. Banners are very versatile and can be used anywhere in your desired place for effective marketing. They can be easily folded and packed into your suitcase making them an ideal travel companion! In addition to getting people’s attention and sharing information about an event or promotion, Banners can help to grow brand awareness. If people constantly walk or drive past your banner they are likely to take notice and become familiar and remember your brand.

4. A-frames

Businesses should definitely take advantage of passing foot traffic by using signage such as our A-frames. Our A-frames allow you to change your message as many times as you like or need. Many businesses are frequently changing information about services or products, this type of signage is certainly a great investment. When placed strategically with eye-catching designs, they effectively broadcast your message notifying consumers of a sale, special, or promotion that will surely make an impression and draw in customers.

5. Custom Stickers

Let’s face it, the fact is that people just really like stickers, and if your stickers are creative and attractive enough, then they’ll be sticking them on anything and everything. Sticker marketing commands the viewer’s attention and can be placed virtually anywhere including walls, windows, cars, computers, backpacks, sidewalks, doors and machinery making it a powerful, low-cost marketing tool. When you apply a promotional sticker on something you’re essentially endorsing that brand. In other words, anyone who sees the sticker will see it as a personal recommendation, turning the sticker into a form of word-of-mouth marketing.

Looking to get some printing or signage done for your business? Contact Wild FX Signage & Print today.