Are your Company Flyers getting lost in the crowd? We’re here to help with these innovative ways to make Company Flyers that standout.
Avoid Walls of Text
Walls of text are dense, annoying, and will scare the majority of your readership away. You shouldn’t be including paragraphs of more than three sentences, and these paragraphs should be unrelated to each other and staggered in different places across the flyer. Don’t try to convey everything that you want to say in one area and remember that bullet points are always better than paragraphs.
Incorporate Infographics
This doesn’t mean that you need to eliminate the information you would convey in the text- it just means that you need to switch up your presentation. 80% of people remember the things that they see as visuals. This is in stark contrast to the 10% that remember what they read in the form of text.
Infographics are a great way to showcase stats and data about your business and products in an easily digestible way. Keep images simple and minimalistic as well as colourful. Don’t put more than a sentence worth of explanation for each graphic. Usually, you just need to put a percentage or a number that illustrates what your graphic is saying.
Include Images
If you sell a product, you’ll want to put some images of that product onto your flyer. This will let people see exactly what they’re purchasing so that they can make a more informed decision. For those that sell a service, you can include pictures of happy clients consulting with friendly-looking professionals as well as landscapes of your inviting office space.
Print in Full Colour
The human eye is drawn to colour, so it’s important that you make your flyer stand out by incorporating multiple hues. Colour also makes your flyer appear more professional because it showcases that your business has the funds to afford colour printing (and that it cares about print advert’s presentation). People won’t be able to ignore your flyer when you make this investment because it will stand out over the competition.
Testimonials Are Your Friend
Approximately 95% of consumers go out of their way to read reviews before shopping with a business. Including reviews on your flyer means that they won’t need to go out of their way, but it also ensures that you can control the reviews that they see. Make sure to include 2-3 of your best testimonials from satisfied clients on your flyer.
Please don’t hesitate to contact Wild FX Signage & Print to get your Company Flyers printed.
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