Here are the reasons why branded apparel is positive for business

1. Foster Connections Between Employees

Whether they’re walking down the hall at the office or working a booth at a trade show, they know their own by the clothes they wear. This creates an “in-crowd” among your employees that fosters teamwork, coordination, and connection.

2. Prevent Dress Code Violations and Disputes

It’s human nature to bend rules — often until they break. Dress codes serve as a frequent source of controversy from grade school to Fortune 500 companies. Uniform apparel eliminates dress code violations and disputes because everyone wears the same thing.

3. Establish Your Company Culture

Do you run a wacky, eclectic, and colorful retail store? Do you run a buttoned-down or fast paced

business? These questions will have a big influence your company or business apparel.

4. Help Employees Save Money

When you buy your employees decorated apparel, you eliminate that expense.

5. Increase Workplace Security

At medium- and large-sized businesses, your employees probably don’t know everyone else who works for you. Uniforms allow workers to instantly realize that someone is where they don’t belong. They can notify management or security, so the problem is handled quickly and efficiently.

6. Gain Brand Exposure

Employees don’t just wear their company decorated apparel to work. They wear them to the coffee shop where they stop every morning for a caffeine fix. They wear them to their kids’ schools when they pick them up in the afternoon and to the grocery store while they shop for dinner ingredients.

If you require your employees to wear branded apparel, they’ll showcase your brand everywhere they go. Your logo and brand become more visible and more recognizable, which leads to increased positive exposure.

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Before refreshing your company’s corporate image, consider these 6 corporate apparel trends that are defining company clothing promotions in 2021.

1. Focus on styles you staff, clients or customers actually want to wear

Uniforms and corporate apparel has changed since the hideous outfits you HAD to wear to work. Nowadays, employees are wearing their corporate apparel outside of the workplace such as corporate events, after-hours functions, trade shows, networking events and social meetings after work. On the other hand, some workplaces require particular fabrics or cuts that will make actually doing the work more comfortable. Get it wrong and some garment choices can restrict movement, cause overheating, be difficult to launder or wear and tear more rapidly than others.

Talk to your employees about what types of clothing fit into their lifestyle and work environment. Rather than pushing conservatively branded garments onto your employees, give them items they perceive as cool and may value wearing in their daily lives.

2. Customised branded details

There are ways to add your brand to an item of clothing that isn’t just a logo slapped on it.  2018/19 is seeing a number of companies thinking a bit differently about how their branding can extend into the garment in a creative way.

What about adding a custom pocket to an existing t-shirt, featuring a unique, branded print or pattern? Or you could alter a button-up shirt to feature a custom contrasting cuff that aligns with your brand? Maybe custom buttons could add a level of detail that changes the entire look of the garment.

3. Retail inspired designs

Think about items of clothing that your employees actually want to wear and you might discover a disconnect with what your company is offering. Make the corporate apparel desirable by choosing classically stylish items – such as a cool puffer vest you can layer over a striped tee for cooler weather, fashion-forward chinos,  or high-quality headwear they’ll want to wear again and again.

One thing you’ll notice about brands that pull off this strategy well, is the corporate logo is subtly applied and not plonked on every single item in the same way. Go even further and think about how custom detailing and corporate logo embellishment – whether it be embroidered or printed direct to the garment – could work for you.

4. Approachable and relatable

Thankfully, corporate apparel is no longer stuffy, formal or boring. Companies in 2021 are embracing comfort, practicality and style and leading with a “smart casual” look. Workplace culture is a hot topic these days and when you have a good understanding of your staff and your customers, you will be able to identify what tone you want to communicate with your corporate apparel. If your customers typically dress in casual attire, do you really need your staff in suit and tie?

5. Don’t be afraid to make a statement

Your corporate apparel is a great opportunity to be memorable and impactful. When rebranding a new corporate uniform, you may want to introduce a statement piece that strongly represents the brand. Some companies use this statement piece for special events or social occasions, and others introduce a bold accent in a well chosen accessory. There are so many options, have some fun with it!

6. Get inspired by the capsule wardrobe trend

The capsule wardrobe trend has been increasing in popularity in recent years. Describes a collection of a few essential items of clothing that don’t go out of fashion. Uniforms in 2021 will give employees the flexibility to mix and match between pieces to create a consistent.  Yet varied look for each day of the week. If variety and individuality is important to your brand, this approach would work well for your company.

So now you know the trends that are inspiring corporate uniform design. The next steps is to get your brief right.

Contact Wild FX Signage & Print for all your corporate uniform needs.

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